Wednesday, June 15, 2016

ProWine Asia 2016 in Singapore

Food & Hotel Asia 2016 (FHA2016), a much anticipated food and hospitality event, was recently held in April. Suffice to say, it’s one of the larger events held in Singapore. It takes up all the halls which Singapore EXPO has to offer and some foyer space as well to add. Wines and Spirits make up an important component of this event and this time round, they were showcased under a new platform called ProWine ASIA 2016 (jointly organized by Singapore Exhibition Services and Messe Düsseldorf Asia). It offered a place for wine producers, distributors, buyers and retailers to come together during this four-day trade event to learn, taste and make deals on wines showcased.

Wine producers from respective countries grouped together to showcase their wines under respective pavilions (namely Australia, Austria, Chile, France, Hungary, Italy and Portugal to mention a few). Even Singapore had a pavilion (made up of local wine merchants keen on showcasing wines under their portfolio). A surprising note was to find wine producers from countries like Canada, Russia and Serbia as well; wines from these countries are not widely sold in Singapore for now. It’s heartening to see their wines showcased here; giving local importers an opportunity to discover these wines on a first hand basis.

Chan Wai Xin
Wine seminars and masterclasses were held during this 4-days event. Amidst well known wine speakers, it was good to see several young and upcoming local wine personalities being given the opportunity to share their wine knowledge with seminar attendees. Local Italian Wine Ambassador Chan Wai Xin conducted 3 seminars on Italian wines. He shared about Sangiovese wines produced in different regions of Italy, as well as discussed about wines from Sicily, Sardegna and Veneto. Indra Kumar talked about Spanish wines. Tan Kok Hong introduced a good range of Austrian wines to curious participants.

Tan Kok Hong

Indra Kumar

In addition to regular wine booths, there was also a Champagne lounge, a Rose wines tasting corner and a standalone wine tasting zone where wines from various wine producing regions were introduced for tasting and appreciation at different time slots. These enclaves provided participants an opportunity to taste and discover wines at a more leisurely pace.

Champagne Lounge

Rose Corner by Vins de Provence

Wine Tasting Booth

The number crunchers informed that ProWine ASIA 2016 brought together around 250 wine producers and distributors from 30 countries. Slightly over 8,200 participants attended; with visitors and delegates coming from 44 countries. A good response, one can add.

More pictures of this show can be viewed via this link: ProWine Asia 2016 Photo Album

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