Open House at Rubicon Reserve Wines

A unique wine sale at Rubicon Reserve Wines. I attended Rubicon Reserve Wines' Open House sale on 24 mar 2012. Wines on sale were tagged with one of 5 coloured stickers and sold at either $5, $10, $15, $20 or $25 a bottle. Purchase decisions become a little easy I guess at such bargain prices and easy to remember denominations :p

No need to refer to a price list each time you stand in front of a new label; just look at the colour of the sticker on a bottle and its easy to know the price. Wines sold were mainly from Italy, Argentina, Australia, New Zealand and Chile.

Price does seem to matter to consumers. The sale started at 1pm and by the time I dropped by the place (at 1.30pm) wines sold at $5 and $10 were all snapped up! However even at $15/bottle onwards, there was a good range of bubblies, whites and reds on offer. Wines put up for sale were offered for tasting as well, which gave consumers an opportunity to sample wines prior to deciding on a purchase.

At the $25/bottle category there were some good deals to be found. Labels like 2003 Guerrieri Rizzardi ‘Villa Rizzardi’ Amarone della Valpolicella (Italy), 2009 Misha’s Vineyard The Gallery Gewurztraminer (NZ) and 2008 Misha’s Vineyard The High Note Pinot Noir (NZ) were snapped up in double quick time.

I had the opportunity to speak to a few of the fellow customers while waiting for some friends to drop by. Some came to buy wines for informal gatherings with friends; they were looking for something easy to drink and those which wont hurt their pocket.  A couple wanted easy quenchers as they drink wine daily. A friend of mine who swung by for this session was looking for wines to cook with as well.

If you like to be notified of future tastings and sales at Rubicon Reserve Wines, just join its Facebook Page at http://www.facebook.com/rubicon.reservewines.