Wednesday, April 11, 2012

Official Opening of Wine Universe in Singapore

Wine Universe recently held its official launch. On 28 march 2012 a crowd of over 60 well wishers, guests and wine professionals gathered at this new wine retail outlet, located at #01-107 Millenia Walk, S(039596), to witness and celebrate its official opening.

The Swiss Ambassador for Singapore, Mr Jorg Reding, was the guest of honour and took part in the ribbon-cutting ceremony together with this venture’s owners, Mr Dominique Giroud and Mr Claude Dizerens. I had the opportunity to meet Mr Giroud earlier in the afternoon during the Media tasting session to get to know a little bit more about the people behind this operation.

Mr Giroud himself is a 5th generation Swiss vintner who wanted to do something more than produce Swiss wines. He began to expand his interest by setting up a wine retail outlet and a wine bar in Lausanne. The success of these ventures prompted him to set up a restaurant, Oenotheque by Wine Universe, in Singapore. Oenotheque’s wine cellar stocked a good range of wines from Europe as well as others from new world wine regions. The success of this cellar prompted him to expand his operation in Singapore by setting up a full-fledged wine retail outlet to cater to growing demand and better serve local consumers.

The local operation comes under the charge of Mr Claude Dizerens (managing director and co-owner of the local ventures). Day to day operation of this new retail outlet comes under the care of wine manager, Mr Axel Paquette. Ms Carina Ferreira is the latest addition to this team and she takes charge of sales and marketing.

Needless to say, the guests for the evening were indulged with Giroud’s range of wines and bites prepared from Oenotheque. It was a good crowd and the shop was over flowing with well wishers for the evening. I took the opportunity to take some pictures during this launch and have uploaded them into this blog’s facebook page. The pictures make it easy to show what went on and who were there :)

You can view the pictures via this link: Wine Universe photo album

... morgun pathi

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